At Lucky Penny Management, we believe that every connection is meaningful—and that nothing is by chance. Our name is inspired by Crystal’s daughter, Penny, whose curiosity and kindness reflect the heart of our work. Founded by Crystal after a 15-year career as a teacher, Lucky Penny was born out of a time of personal transformation. The loss of her father brought clarity and purpose, inspiring Crystal to build something rooted in intention, care, and connection.
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Our approach is guided by the ancient belief in the Red String of Fate—the idea that we are destined to meet the people who are meant to shape our lives. At Lucky Penny, we embrace this philosophy in everything we do. Whether we're providing executive support, managing operations, or helping businesses grow their voice through social media, we trust in the unseen threads that tie the right people to the right opportunities at just the right time.
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More than just a service provider, Lucky Penny is a trusted partner. We're here to make your life run smoother, your work more efficient, and your time more your own. Because when you're supported with purpose, everything feels a little more aligned—like fate, unfolding just as it should.
About Us
Trusted by Businesses Across Industries
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Efficient Solutions
"Crystal and her team at Lucky Penny Management can step in and help get your office running at its most efficient.
What ever may be tripping you up or preventing you from getting things done, Crystal brings the solutions. "
Lynn Gallant
Scout & Cellar Clean-crafted Wine
Strategic Support
"Crystal should be a part of all small business owners' growth and organizational plan. When working with clients, Crystal creates a system and schedule to manage the administrative challenges and details. Freeing clients to focus on the growth of their business. Crystal provides the services and peace of mind business owners need to attend and develop clientele and advance their business plans."
Michele Moore
Neighbors Magazine
Professional Precision
"Crystal is a consummate professional who will get your office in order in no time, allowing you to do the work you love. Highly recommend! "
Robin Freund
Soleil Solar